Taking tomorrow together.
We’re transforming our airline and driving value for Customers, Employees, and Shareholders for generations to come.
Take a look at our strategic plan to see the milestones we’ve reached and to learn how we’re striving for better and evolving the future of Southwest.
Driving tactical improvements
We’re optimizing our network, broadening our Customer base, and advancing revenue management techniques
Reimagining our Customer Experience
We put the Customer at the Heart of everything we do. Our Customer Experience initiatives are rooted in what our Customers value, because we know that Customer Satisfaction can help drive Shareholder returns.
Focusing on efficiency
We’re focused on our goals of increasing efficiency and productivity by identifying opportunities to do more with our current resources. And we’re just getting started. Larger cost initiatives are on the horizon that are designed to help us manage unit costs.
Delivering Shareholder returns
We’re launching initiatives designed to optimize our capital allocation, extract value from our fleet and order book, and ultimately achieve our long-term return on invested capital (ROIC) goal in 2027.
The Southwest Experience. Even Better.
Discover how we’re investing in our future.
Our Transformation
Southwest Airlines Names Rakesh Gangwal Chair of the Board and Announces New Committee Chairs
Southwest Airlines Co. (NYSE: LUV) ("Southwest" or the "Company") today announced the appointment of Rakesh Gangwal as independent Chair of the Board of Directors and named new Board Committee Chairs, effective immediately: Lisa Atherton will serve as Chair of the...
Southwest Airlines Announces Appointment of Six New Independent Directors
Reconstituted Board to Select a New Independent Chair Gregg Saretsky to Chair Refreshed Finance Committee Company Enters Into Cooperation and Information Sharing Agreements with Elliott Southwest Airlines Co. (NYSE: LUV) ("Southwest" or the "Company") today...
“If you don’t change, you die … If things change faster outside your company than they change inside your company, then you have something to worry about.”
Herb Kelleher, Southwest Airlines Founder