Our transformation journey
Our People and Customers remain the Heart of our Company. As their needs evolve over time, we too evolve, firm in our commitment to meeting their needs and enhancing our business and operations.
This is Southwest. Even Better.
2022
2022
Initiated cabin upgrades including faster WiFi, larger bins, and in-seat power
2023
January 2023
Accelerated approximately $1 billion in budgeted investments in operational, system, and maintenance upgrades
March 2023
Streamlined the sales process with corporate travel managers and travel management companies with expansion of Sabre
Improved operational resiliency and reliability with investments in new technology systems, more winter operations infrastructure, and enhanced cross-team collaboration
August 2023
October 2023
Introduced Southwest Business Meetings to bring a new, streamlined travel management offering for meeting planners
2024
February 2024
Announced exciting Brand modernization efforts, including a new cabin design with comfortable seats and refreshed Employee uniforms
April 2024
Launched a new brand campaign, “The Big Flex,” showcasing the carrier’s flexible and Customer-friendly points of difference
July 2024
Announced additional Customer Experience enhancements with assigned and premium seating
Instituted 24-hour operation capabilities with overnight redeye flights (Booking on initial routes of redeye flights available now, with first flights taking off in February 2025)
September 2024
Hosted Investor Day to announce a strategic three-year plan to drive sustainable profitability and Shareholder returns, as well as showcase our reimagined Customer Experience
Provided additional detail on our approach to assigned and premium seating, which we plan to sell in the second half of 2025 and operate in 2026
September 2024
Announced a new global airline partnership program, beginning with Icelandair as our initial partner carrier in 2025
Introduced Getaways by Southwest™, a customizable vacation package program with our revered Customer-friendly policies
[1] Free same-day change/standby Same-day change: On the day of travel, you can switch free of airline charges to another flight with space available departing on the same calendar day between the same origin airport and destination airport as your original flight. With the exception of A-List Preferred and A-List Members, Customers who purchase Wanna Get Away fares are not eligible for free same-day change.
[2] Same-day standby: You can list for same-day standby on an earlier flight via a Southwest Customer Service Agent at the airport or the Southwest app or mobile web. You will receive a message based on the contact preference selected during booking if you are cleared on the flight. For both same-day change and same-day standby, you must change your flight or request to be added to the same-day standby list at least 10 minutes prior to the scheduled departure of your original flight or the no-show policy will apply. If using the app or mobile web for standby, you must list your name 30 minutes ahead of scheduled departure. You will be required to pay any government taxes and fees associated with these itinerary changes but refunds will be provided. Your original boarding position is not guaranteed. Southwest Business Customers booked through travel agencies may need to see a Southwest agent at the airport for both a same-day change or standby listing. See Southwest.com/standby for more details.